Marlette Funding Appoints Sabrina Basht Chief Strategy Officer for Best Egg
Wilmington, DE – December 18, 2017 – Marlette Funding, LLC, the parent company of Best Egg, today announced the promotion of Sabrina Basht to the position of chief strategy officer (CSO), effective immediately. In this role, Basht will continue to report to Josh Tonderys, President.
Best Egg Strategy
“Since launching the business in 2014, the organization has been singularly focused on building a scalable, digital loan platform that provides a frictionless online experience and attracting customers who deliver unparalleled credit performance for our investors,” stated Tonderys. “We are now at the point where our core product is growing profitably, and having a strong leader focus on strategy will help us accelerate the company’s growth trajectory.”
Basht joined the company in 2014 as general manager, partnerships. She spent the past year leading an in-depth consumer research initiative to inform the next chapter for the company and shape the direction of Best Egg’s brand. Building on this effort in her new role as CSO, she will lead a cross-functional new product and distribution channels team to power Best Egg’s future growth.
“Sabrina has a passion for understanding and driving innovative solutions for customers. Her experience in both building partnerships and customer research will be instrumental in helping us build a diversified future that leverages the flexible platform and processes that we’ve built,” said Tonderys.
As part of her new role, Sabrina will also lead the company’s communication efforts for Marlette Funding and Best Egg. “With the strong credit performance already known amongst industry influencers, it is time to amplify the Best Egg message to build greater awareness around the ways in which we are differentiating through technology and customer experience”, added Tonderys.
Sabrina Basht’s Experience
A business executive with over 20 years of experience leading successful business development and marketing teams in large global companies and high growth start-ups. Basht has cultivated and managed business relationships with some of the most attractive Fortune 500 companies across many different industries including travel and entertainment, retail, financial services, technology and telecommunications.
About Best Egg
Best Egg is a financial technology provider on a mission to find better ways to make money accessible to its customers. The Best Egg team mixes decades of banking experience with deep customer knowledge and smart technology to deliver digital products, services and experiences in a more relevant way. Today, it is a market leader in online lending powering a personal, unsecured loan on behalf of Cross River Bank. Since March of 2014, Best Egg’s frictionless, online loan platform has enabled over 300,000 customers to access to over $4.5B.